Samsung is hardly a big name in photography when compared to the likes of Nikon, Canon, Sony, Fuji, Olympus and Pentax.
Like most of its competitors, Samsung makes the bulk of its camera profits from a sea of mediocre, me-too compact cameras.
Canon and Nikon are typically safe choices, because they have name recognition and make quality products. Myself, I’m not so obsessed with brands or specs as I am in finding cameras that fit my needs and are fun to use, because that translates into more interesting photos. I shoot Sony DSLRs because they’re the only company that provides phase-shift focusing Live View with an articulating screen. Because of that, I’ve taken a lot of photos at ground-level without having to get dirty in the process.
But back to Samsung. Looking at their product line, they have two product lines that are greatly underrated, in my mind.
The EX1
They’ve got a legitimate enthusiast point and shoot in the EX1. The EX1, in my mind, is what the Canon G12 should be. The Canon G12, is a prime example of a camera company shoving every feature
and the kitchen sink into a camera and then beating it with an ugly stick.

Had the EX1 been around when I was shopping for my Panasonic LX3, I’d have probably bought the EX1. While not perfect, Samsung has delivered a camera that is
well considered. It has a big sensor (as far as point and shoots go), and a fast zoom with a range that should satisfy most use cases. I should emphasize that this is one of the only larger sensor enthusiast cameras that have a wide 24mm equivalent focal length (the other being Panasonic’s LX series). I really hope that Samsung keeps this line of camera going, because this is the type of product that puts a halo on the rest of their product line.
The NX Platform

What I really find interesting, however, is Samsung’s NX platform. It’s a mirrorless platform with a large sensor. Right now, the only other company with a similar product line is Sony, with their similarly named NEX line. Before talking about the NX, let’s understand what’s so messed up with the Sony NEX system.
The Sony NEX, while delivering top notch image quality, is a mess of compromises. The designers at Sony obsessed over the thinness of the body, at the expense of lens size. Yes, the NEX bodies are indeed thin, but what’s the point when the lenses are so damned huge? Another problem with the lenses is that you don’t have many to choose from. And of the ones that you can choose from, there is only one pancake lens. This pisses me off to no end, because I shoot Sony DSLRs, and I really like what Sony has done with their Alpha DSLR line.
The Samsung NX product line, like the EX1, however, is once again
well considered. The NX cameras probably won’t win any awards for image quality, not compared to a camera with a Sony APS-C sensor. For the tourist or soccer mom, however, the images are more than good enough, and compare well against images shot on the smaller Four Thirds sensor.
Let’s be realistic. These days, most
normal people are shooting to post to Facebook or Flickr, not creating gigantic images to be mounted and hung on the walls. You don’t need a bragworthy camera to do that. While most camera nerds will spend their time trolling the DPReview forums, you can spend your time shooting photos.
The lens selection is actually quite stellar. By the end of this year, there will be three affordable fast pancake primes - 16mm, 20mm, and 30mm. These are the lenses that make any compact system worthwhile. Sony, by comparison, only has a single pancake lens (16mm).
Also coming out are fast 60mm and 85mm primes. Those line up fairly closely with the primes I love using on my SLR - 24mm, 35mm, 50mm and 90mm. It also helps that the 20-50 kit zoom is quite compact relative to its competition.
Photography nerds would also get a kick out of Samsung’s novel i-Function, which allows you to change camera settings from the focus ring of the lens. You can change your aperture, EV, white balance and ISO without fumbling through menus. Now that is damned clever. I’d use that all the time.
If I was looking for a compact primary system, I’d seriously consider the NX, since the transition would be pretty easy and definitely less costly than switching to the NEX or Micro Four Thirds.
Camera systems aren’t just about sensors and lenses though. Handling and usability are just as important, if not more important. Samsung’s menuing system, while not perfect, is generally viewed positively. I can’t say much about the NX100’s physical design, except that I’d like to ask the designers “WTF were you thinking?”. There’s not much to criticize about the NX10 or NX11 in that they follow the safe ergonomic stylings of most DSLRs.
There’s an announcement coming in early September for the NX200, a refresh of the NX100. Rumors indicate that the ergonomics of the camera will be much like that of the EX-1, which would be a huge plus. It’s easy to overlook Samsung as a camera company, but you can easily build a nice arsenal of photography equipment without breaking the bank.
Tags: samsung nx200, samsung ex1