Google Analytics

Now that I'm actually making more of a conscious effort to keep content more up to date, I've decided to analyze my traffic a little more. The tool I've opted to use is Google Analytics.



While there are a few limitations (i.e., it can't track non-HTML downloads, such as RSS feeds and any files I've put online), it has one of the most polished dashboard interfaces I've seen. Perhaps enough to impress the likes of Edward Tufte. It is by far a better example of how to implement informative data than I've ever seen in any enterprise business intelligence products. It's scary how often Google gets stuff right on the web.

Tags: google, analytics, website, statistics, dashboards, tufte