basecamp

The Swagger of 37signals

Wired has a fascinating article on the boys at 37signals. There's something admirable about their swagger and attitude. If you look at the quality of their product offerings (with Basecamp being their most notable product), perhaps that swagger has been well earned.

It's pretty impressive that the owners have built up a successful business on what was once considered a novelty platform - Ruby on Rails. It's also interesting how they're being criticized for running the company the way they want, especially since they're not a public company.

A quote from the 37signals website:

We believe most software is too complex. Too many features, too many buttons, too much confusion. We build easy to use web-based products with elegant interfaces and thoughtful features. We’re focused on executing on the basics beautifully.

Amen to that.