Low Fi Browsing
With the iPhone rapidly on pace to sell 10 million units worldwide and data plans finally coming down to almost reasonable prices, it's not surprising to find more and more people surfing on their phones.
Clearly, the iPhone isn't the only phone capable of browsing, but the fact that Mobile Safari provides the best mobile surfing experience today has pushed the competition in improving the offerings on other smart phones.
I'm still not seeing web experiences optimized for small screens (think qvga, guys) and non-flash browsers. I've been harping on universality for the past decade, mostly to deaf ears.
I have no issue with Flash; it enhances user experiences, facilitates cross-browser development, and simplifies the delivery of video over the Internet.
Still, companies need to wake up and fork out the extra cash to their agencies to ensure that site content degrades gracefully into low-fi content. Customer experience is that much more important in a declining economy, as consumers are more likely to comparison shop.
I tried hitting Honda.ca and Toyota.ca with my iPhone, and I didn't get very far at all. I can't be the only one who was irked by this experience. Arguably, Apple is at fault for not offering Flash support, but the problem with Flash on a mobile device is that battery life and data packets come at a premium, especially if you live in Canada. Having secondary low-fi content is absolutely essential to building relationships with your increasingly tech savvy customers.
Clearly, the iPhone isn't the only phone capable of browsing, but the fact that Mobile Safari provides the best mobile surfing experience today has pushed the competition in improving the offerings on other smart phones.
I'm still not seeing web experiences optimized for small screens (think qvga, guys) and non-flash browsers. I've been harping on universality for the past decade, mostly to deaf ears.
I have no issue with Flash; it enhances user experiences, facilitates cross-browser development, and simplifies the delivery of video over the Internet.
Still, companies need to wake up and fork out the extra cash to their agencies to ensure that site content degrades gracefully into low-fi content. Customer experience is that much more important in a declining economy, as consumers are more likely to comparison shop.
I tried hitting Honda.ca and Toyota.ca with my iPhone, and I didn't get very far at all. I can't be the only one who was irked by this experience. Arguably, Apple is at fault for not offering Flash support, but the problem with Flash on a mobile device is that battery life and data packets come at a premium, especially if you live in Canada. Having secondary low-fi content is absolutely essential to building relationships with your increasingly tech savvy customers.
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